YouTube creator benchmarks & sponsorship costs.

Niche-level engagement medians, percentile bands, and CPM ranges for every category Creatric covers — answering the two questions every agency asks before a pitch: what does healthy look like, and what should it cost.

Start free — up to 10 unlocks, no card7-day trial · no credit card required

16

niches covered

16

benchmark pages

16

cost pages

Monthly

recompute cadence

Pick a niche to dig in.

Each card pairs that niche’s engagement benchmarks with its sponsorship-cost breakdown. Numbers are illustrative until the live monthly recompute job ships.

Automotive

2.7%median engagement$18–$40CPM

Benchmarks →Sponsorship cost →

Beauty

3.8%median engagement$14–$35CPM

Benchmarks →Sponsorship cost →

Cooking

3.4%median engagement$10–$24CPM

Benchmarks →Sponsorship cost →

DIY

4.2%median engagement$10–$24CPM

Benchmarks →Sponsorship cost →

Education

2.6%median engagement$18–$40CPM

Benchmarks →Sponsorship cost →

Entertainment

5.1%median engagement$10–$25CPM

Benchmarks →Sponsorship cost →

Finance

2.1%median engagement$35–$80CPM

Benchmarks →Sponsorship cost →

Fitness

4.8%median engagement$20–$45CPM

Benchmarks →Sponsorship cost →

Gaming

5.9%median engagement$10–$25CPM

Benchmarks →Sponsorship cost →

Lifestyle

3.2%median engagement$12–$30CPM

Benchmarks →Sponsorship cost →

Music

3.3%median engagement$9–$22CPM

Benchmarks →Sponsorship cost →

Parenting

3.7%median engagement$10–$22CPM

Benchmarks →Sponsorship cost →

Pets

5%median engagement$8–$18CPM

Benchmarks →Sponsorship cost →

Sports

3.6%median engagement$15–$38CPM

Benchmarks →Sponsorship cost →

Tech

2%median engagement$25–$60CPM

Benchmarks →Sponsorship cost →

Travel

3%median engagement$12–$32CPM

Benchmarks →Sponsorship cost →

Beyond the benchmarks

Find creators that actually fit.

Every creator in the Creatric database is rated against benchmarks like these — Recommend / Consider / Avoid verdicts, estimated CPM bands, sponsorship history. Start free, up to 10 unlocks, no card.

Start free — up to 10 unlocks, no card