How Much Does a Gaming YouTuber Cost?

A gaming YouTube sponsorship typically costs $10 to $25 per thousand views, translating to roughly $500 at 50K views, $1,000–$2,500 at 100K views, and up to $25,000 at 1M views, based on 612 gaming creators in the Creatric database.

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$10–$25
typical CPM range
612
creators in sample
250K–1M
typical subscriber band
Jun '26
last recomputed

Estimated sponsorship cost by view count

What a single sponsored integration runs at each tier of expected views.
Niche-level aggregates
$10–$25per 1,000 views (CPM) · gaming niche · across 612 creators
Expected viewsLow estimate ($10 CPM)High estimate ($25 CPM)
50Ktypical mid-size video$500$1,250
100K$1,000$2,500
250K$2,500$6,250
500K$5,000$12,500
1Mtop of the niche$10,000$25,000
Estimated from a $10 to $25 CPM. Actual rates vary by creator — engagement, audience geography, and usage rights all move the price.

What drives gaming sponsorship pricing

Within the $10–$25 band, four factors decide where a specific creator prices.

  • Engagement rate. Gaming channels above the niche's top-quartile line (about 8.4%) command the upper half of the band; audiences that click, comment, and act on game or peripheral recommendations are exactly what sponsors pay for.
  • Audience geography. A gaming channel with majority-US, UK, or CA viewership prices toward the high end; the same channel with a mostly non-English audience, even with strong view counts, drops below the midpoint of the band.
  • Integration format. A 60-second mid-roll mention in a gaming video prices at the low end of the range; a dedicated game-launch review or a full program-integration video where gameplay centers the sponsor exceeds it.
  • Usage rights and exclusivity. Whitelisting a gaming video for paid ads, or locking out competing peripheral or energy-drink brands, adds 20–50% on top of the base rate.

How to estimate your cost from CPM

Multiply the creator's expected views by the CPM, then divide by 1,000. Expected views should come from the channel's median view count across the last 10 videos, not the subscriber count. Subscriber counts overstate real reach by 5–10x in the gaming niche, making CPM estimates built on them unreliable.

For a concrete example, take a gaming channel whose last 10 videos median at 80,000 views. At the low end of the band ($10 CPM): 80,000 / 1,000 × $10 = $800. At the high end ($25 CPM): 80,000 / 1,000 × $25 = $2,000. The realistic cost range for that integration is $800 to $2,000, depending on engagement rate, audience geography, format, and any usage rights added.

How to find gaming creators in your budget

Work backwards from the table: budget divided by CPM gives the view tier you can afford. A $5,000 budget, for instance, supports a creator expected to deliver roughly 200,000 views at $25 CPM, or up to 500,000 views at $10 CPM. That spread is wide, which is why filtering by engagement rate and audience geography matters before outreach.

Creatric shows an estimated CPM band on every creator profile, so you can filter the gaming niche to channels whose expected cost fits your number before any outreach. For what healthy engagement looks like at each tier, see the gaming YouTube benchmarks.

Find gaming creators in your budget.

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Frequently asked questions

Gaming YouTubers typically charge $10 to $25 per thousand views (CPM). In practice, that means a 100K-view integration costs $1,000–$2,500, and a 1M-view integration costs $10,000–$25,000. Rates vary based on engagement, audience geography, and format.
Budget-first discovery

Know the price before the pitch.

Creatric shows an estimated CPM band on every gaming creator, so your shortlist fits your budget from the start. Try up to 10 free, no card.

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