If IMAI feels like a full multi-platform suite built for bigger teams than yours, Creatric is the boutique-agency alternative: YouTube creator research with AI fit summaries and estimated CPM bands, from $49/month with no annual contract.
| Feature | Creatric | IMAI |
|---|---|---|
| Entry price | $49/mo | From $175/mo |
| Billing | Monthly, cancel anytime | Monthly |
| Platform focus | YouTube-first | Multi-platform (IG, TikTok, YouTube, X) |
| Scope | Research & discovery | End-to-end suite (discovery to payments) |
| AI fit summaries | Recommend / Consider / Avoid | — Not advertised |
| Estimated CPM bands | Per creator | — Not advertised |
| Built for | Boutique agencies | Brands, agencies & ecommerce |
IMAI is a broad, multi-platform suite that runs from influencer discovery through campaign management and creator payments. For a small agency that needs to research and pitch YouTube creators, that is more platform, and more cost, than the job calls for.
1 to 5 person agencies who research and pitch creators themselves; research-and-discovery teams; cost-conscious buyers who want professional creator intelligence without a multi-tool suite or a steep plan.
Owner-operators and small teams who research and pitch creators themselves, without a dedicated data seat.
Teams whose job is finding the right YouTube creators and justifying the pick to a client — not running end-to-end campaign ops.
Agencies who want professional creator intelligence without an annual contract sized for a department.
Give up: multi-platform coverage, campaign management, creator payments. Gain: a focused YouTube research-and-pitch workflow, AI fit verdicts and CPM bands, and monthly pricing from $49.
Spin up an account, unlock up to 10 creators free, and judge the AI fit summaries for yourself. No credit card.
Start free — up to 10 unlocksStart free with up to 10 creator unlocks. No credit card, no annual contract — just research that fits the way you work.
Start free — up to 10 unlocks, no card